Welcome to the Blog: Why I’m Starting This and Who It’s For

Hi there, and welcome! I’m so glad you’re here.

Whether you’re a lash artist just starting out, someone dreaming about making the jump into this industry, or one of my amazing clients who’s supported me along the way—thank you for taking the time to be here.

This blog is something I’ve been wanting to create for a while now. It’s an extension of the work I already love to do—helping others feel confident, supported, and capable in their journey, whether that’s through beauty services or education.

A Little More About Me

If you’ve visited my About Me page, you already know I’ve been lashing for over a decade. What that page doesn’t say is how many times I’ve questioned myself, learned things the hard way, and kept going through seasons of doubt, burnout, and growth. I’ve seen trends come and go, experienced the highs and lows of being a solo artist, and found so much joy in mastering the foundations and art of subtle lash extensions.

I’m passionate about natural beauty, precision, and results—but I’m also passionate about people. I believe in making things approachable, supportive, and honest—especially in an industry that can sometimes feel overwhelming or competitive.

Why I’m Creating This Blog

I’ve been feeling the pull to share more than what can fit into an Instagram caption. I want to create a space that’s thoughtful, practical, and real.

This blog is a way for me to give back—to share what I’ve learned through experience, not just theory. I know what it’s like to feel unsure when you’re starting out, to want more guidance but not know where to find it. And I know how powerful the right knowledge and encouragement can be.

Whether you're an artist trying to master lash fundamentals, thinking about taking a training, or looking to grow your business and confidence, this space is for you.

What You’ll Find Here

This blog will cover a little bit of everything, including:

• The foundational skills that help you create great lash sets

• Tips on client communication and building retention (for both lashes and relationships)

• Insights on pricing, policies, and setting boundaries

• Behind-the-scenes of running a lash business

• Real talk about growth, burnout, confidence, and sustainability

  
  

And if you're one of my wonderful clients, you might also find helpful info about aftercare, booking tips, skincare, or a peek into the behind-the-scenes of this world I love so much.

My Hope For You

If you're just starting out and feeling unsure, I want this space to give you clarity and insight. If you're in the middle of building something, I want it to give you motivation and confidence. If you’ve been with me for a while—thank you. I hope this adds another layer of connection and value to your experience with me.

Thanks for being here. I can’t wait to share more.

—Sarah